BBC display inability to read

As a lifelong fan of the beeb I'm a tad disappointed by this reply I received to the complaint I made recently:

Dear Mr Gadd

Reference 117656

Thanks for your e-mail regarding the 'BBC News at Six' on BBC One.

I understand you felt it was inapprorpiate (sic) to use footage of beer being served in a pub during an item on a minimum price for alcohol on 2 June.

While we appreciate your views, a minimum price will cause an effect on the cost of alcohol in all environments, be it a pub or a supermarket. Other news reports have used images of supermarket shelves, or individuals enjoying themselves on the street. An example of a different image can be seen at the BBC Online link below:

http://news.bbc.co.uk/1/hi/health/10207827.stm

We don't believe the report's images was misrepresenting the findings but please be assured that your complaint will be added to our audience log, a daily report of audience feedback that's circulated to many BBC staff, including members of the BBC Executive Board, channel controllers and other senior managers.

The audience logs are seen as important documents that can help shape decisions about future programming and content.

Thanks again for taking the time to contact us.

Kind Regards

Andrew Hannah

Dear Andrew,

I thought I pointed out that the suggested minimum price would affect a very tiny proportion of real beer served in pubs which is a very tiny proportion of alcohol sales across......oh never mind. I did. Read the bastard letter will you?

Warmest Regards

Eddie